Small-Scale Entrepreneurial Performance in Sustainable Tourism: The Case of Amasya

With the globalizing trends, innovative approaches have stood out in tourism sector. In line with these approaches, number of entrepreneurships increases and a significant association is formed between entrepreneurship terms sustainability. Tourism activities, which an important role regional development, can make contributions to economy region activities carried by local people. This study sets forth relationship ensuring sustainable development destination Amasya, rich historical areas, cultural natural features, based on small-scale enterprises. The covers identification key success factors affecting testing performance via SPSS program (Statistical Package for Social Sciences) conducting survey that measures subjective objective perception 78 As result study, it has been concluded environmental, organizational, enterprise-oriented entrepreneur-oriented features should be discussed holistic manner entrepreneurship.